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Firms Unveil Online Advertising Solutions In Nigeria

Howzit MSN is partnering with Ad Dynamo to monetise its growing traffic in Nigeria following the successful extension of its brand from South Africa into the rest of sub- Saharan

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قديم 10-23-2012, 02:50 PM
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تاريخ التسجيل: Apr 2012
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افتراضي Firms Unveil Online Advertising Solutions In Nigeria

Howzit MSN is partnering with Ad Dynamo to monetise its growing traffic in Nigeria following the successful extension of its brand from South Africa into the rest of sub- Saharan Africa.

Howzit MSN is one of the largest web portals in South Africa and an associate of Microsoft’s MSN family of Internet services, which attracts more than 1.7 million unique users around the world each month.

The two companies, during a ceremony in Lagos on Friday, said they would be working together to sell premium Advertising inventory that reached Howzit MSN users in Nigeria to brands looking to address the country’s dynamic and fast-growing consumer market.

Benefits of Advertising in Nigeria using the platform, they said, would include a transparent, cost-effective and measurable way of reaching the market.

The General Manager, Howzit MSN, Mr. Marcus Stephens, said the company was quickly establishing a major presence in the African digital publishing space and was now reaching English-speaking readers and advertisers across the continent.

According to him, Microsoft is redirecting African traffic from its global MSN property to the Howzit MSN African channel (african.howzit.msn.com), allowing users to find localised contents across topics such as business, local and international news, travel, lifestyle and technology.

Since inaugurating a dedicated African channel at the beginning of the year, he said the portal had amassed more than one million unique users and northwards of 18 million page views across the continent outside of South Africa.

A substantial portion of the user base, he noted, came from Nigeria with a healthy portion from Kenya.

Stephens said, “Since inaugurating our African channel, we have found a thirst for local content among users in East and West Africa, as well as other parts of the continent. As pleased as we are with the first year’s growth, we are only just getting started.”

“With 46 million Internet users in Nigeria and 10 million in Kenya, numbers that are growing all the time, there is huge potential to expand in Africa and to provide a platform for brands that want to market their products and services to the continent’s fast-growing middle-class. We are looking forward to growing this footprint with Ad Dynamo in the months to come.”

Ad Dynamo uses its contextual Advertising platform, serving more than a billion ads per month across over 28,000 websites, to target users with display Advertising that benefits brands.

The South African ad-serving company has an extensive footprint on the continent, which made it a natural choice as a partner for Howzit MSN.

Howzit MSN, owned by Kagiso New Media, is one of South Africa’s largest Web portals and the official South African partner for Microsoft’s MSN.


Firms Unveil Online Advertising Solutions In Nigeria


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