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Microsoft Sets $499 Price For Surface Tablet

Microsoft Corp. MSFT +0.03% is announcing prices for its first-ever homegrown computing device due out this month, setting a starting price that follows the lead of Apple Inc.'s AAPL +0.57%

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قديم 10-16-2012, 09:15 PM
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افتراضي Microsoft Sets $499 Price For Surface Tablet

Microsoft Corp. MSFT +0.03% is announcing prices For its first-ever homegrown computing device due out this month, setting a starting Price that follows the lead of Apple Inc.'s AAPL +0.57% iPad.
The software company says the least expensive of its new Surface tablets will be priced at $499. That model does not come with a cover that doubles as a keyboard and has featured prominently in Microsoft's marketing of the device.
Microsoft will also offer a $599 model that comes with a black version of the cover-keyboard combination, and a $699 model with that accessory that has greater data storage capacity.
The keyboard add-on comes in different colors and can be purchased separately For $119.99, the company said. Another keyboard with a more traditional typing feel was priced at $129.99.
The new Tablet will be available on Oct. 26.
Microsoft, known For selling software rather than hardware, announced the surprise plan to offer its own Tablet in June without disclosing pricing or other details.
The pricing scheme seems to position the Surface against the iPad, though Microsoft's hardware offers more memory at each Price point than Apple's hit device.
Microsoft's device was designed to run its latest operating system software, which comes with a new interface that is designed For a touchscreen. The models of the Surface announced Tuesday run a new version of the new software called Windows RT, which is designed For hardware powered by chips based on designs licensed from ARM Holdings PLC. ARM.LN +2.94%
The software company also next week plans to begin selling Windows 8, which works on x86 chips sold by Intel Corp. INTC +2.30% and Advanced Micro Devices Inc. AMD -2.18% Microsoft said it will also offer a version of Surface For that software, but hasn't announced pricing or timing.
Microsoft officials argue that the Surface and other tablets powered by its software are more suited For business tasks, while iPads and other competing products are best at passive activities such as watching movies or surfing the Web.
In that vein, the Surface devices include a version of Microsoft's popular Office software, though Windows RT isn't compatible with some PC apps written For earlier versions of Windows.
The 9 version of the Surface comes with 32 gigabytes of flash-memory data storage. That compares with 16 gigabytes of capacity on a 9 model of Apple's latest iPad. The $699 model of the Surface has 64 gigabytes of memory.


Microsoft Sets 9 Price For Surface Tablet

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