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Social Media Users Reacts As Messaging Damages SMS

Social Media Users Reacts As Messaging Damages SMS The telecommunications industry is losing billions to competition from social messaging apps like Facebook, WhatsApp and Viber, a report says. The industry

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قديم 10-14-2012, 12:24 AM
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افتراضي Social Media Users Reacts As Messaging Damages SMS

Social Media Users Reacts As Messaging Damages SMS
The telecommunications industry is losing billions to competition from Social Messaging apps like Facebook, WhatsApp and Viber, a report says. The industry knows it’s time to fight back.

On a recent trip abroad, I had barely spent an hour in the country before purchasing a SIM card with mobile broadband. When the carrier’s salesman asked whether I wanted more voice time or text messages, I quickly told him that all I wanted was broadband Internet – paying more for those services sounded like a rip-off if I could use Social Messaging apps like Facebook, WhatsApp and Skype for free Messaging and calling while also being able to surf the Net.

social media

It turns out that a growing number of smartphone Users are choosing to use Social Media and Social Messaging apps over traditional communication lines like SMS. Social Media

As a result, the telecoms consultancy firm Ovum estimates that mobile operators will have lost $23 billion (17.7 billion euros) in revenue by the end of this year.

These are just some of the many apps competing with carriers

“SMS as a technology is clearly outdated because you can only send one message to one person and that’s it,” Ovum analyst Neha Dharia told DW.

Other services are more attractive because they give Users more options, adds Dharia. They can share sound and image files, and make voice calls for free.
Social Media

The report says operators in Europe and Asia-Pacific are taking the brunt of the revenue shortfall.

And it’s forcing carriers to come up with their own solutions.

In Europe, some carriers are charging more for data, while others bundle SMS and voice packages.

Deutsche Telekom began offering more flat rate packages two and half years ago “as a reaction to the changing market,” a Deutsche Telekom spokesman told DW. Social Media

The German carrier is also trying to emulate the competition. It is launching an app called Joyn, which will allow Users to exchange images and video chats for free. Telefonica, AT&T and NTT DoCoMo are doing the same.

Stormy times ahead

But tough times still lie ahead for the industry. Their losses are expected to more that double by 2016 according to the Ovum report.
Social Media Users Reacts As Messaging Damages SMS

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